China's traditional Confucian culture has a profound impact on the values of the customers and staff,the satisfaction of the customer and border organizations is based on the values fit.Beijing Entry-Exit Frontier Inspection Station,more than 1000 employees in the new era of how to uphold the traditional Chinese Confucian culture to establish the core values of the border customer satisfaction？This study aimed to explore the border of Beijing in China's traditional Confucian culture under the influence of customer satisfaction core heart values,corresponding to the communication conditions of wisdom and faith,customs clearance,instrument attitude,professionalism and border brand of customer satisfaction. Paper using the SPSS（high inflation package for the social science）software for statistical analysis and structural equation model of multivariate statistical analysis,the Duty of the Beijing Entry-exit Frontier Inspection Station capital international airport T2,T3 terminal and Beijing West Railway Passenger Station,several major points of the questionnaire survey of 311 passengers,customer satisfaction,customer delivered value,the basic model of the customer satisfaction index customer satisfaction strategy CS,traditional Chinese Confucian culture,border,why Inspection of Beijing raised the Chinese traditional Confucian culture,education,Confucian culture,and contemporary moral construction,Confucian culture and modern,from the perspective of a multi-cultural look at the humanistic value of Confucian culture,the concept of Confuciani**,the essence of Confuciani** and Confucius and Mencius,of benevolence,integrity and ideas and the traditional Chinese Confucian culture the core values of benevolence,righteousness,propriety,wisdom,letters and other theoretical studies.however,the questionnaire is a random survey,solid failed to balance the consideration of the proportions of the various types of personal questionnaires under the jurisdiction of all sites in Beijing border,only the Capital International Airport and Beij ing West Railway Station for the border service object of customer satisfaction,the subjects not involved in and around Beijing airport.Inevitably it will be inadequate,the data is only the personal opinion of the survey of customers for reference only,With this view in mind the author of this article can continue their efforts through the use of the management philosophy,sinology,and is currently studying the economics of knowledge integration of traditional Chinese Confucian culture to further study the Inspection of Beijing's core values of customer satisfaction.
KEY WORDS:traditional Confucian culture the spirit of Confucius and Mencius border customer satisfaction core values
